This free media kit template turns your stats, audience and rates into a clean one-page PDF that brands actually read. Fill in the form, watch your media kit update live, and download it in seconds. You need no design skills, no Canva account and no signup.
1. About you
2. Platforms
3. Audience and brands
4. Services and rates
5. Contact
In the print window, choose Save as PDF as the destination.
🔒 Your draft is saved only in this browser. Nothing is uploaded.
How to Use the Media Kit Template
- Add your photo, name, niche and a short bio.
- Enter each platform with followers, average views and engagement rate. Our engagement rate calculator helps here.
- Describe your audience and list brands you have worked with.
- Add your services and starting rates. Use our influencer rate calculator to set them.
- Click Download PDF, then choose Save as PDF in the print window.
What to Include in a Media Kit Template
- Photo and intro: one clear photo and a single line on what you create.
- Platform stats: followers, average views and engagement rate for each channel.
- Audience: top locations, age range and gender split.
- Past brands: even two or three names build trust quickly.
- Services and rates: starting prices or a note to request a quote.
- Contact: email and WhatsApp, so brands can reach you fast.
Keep it to one page. Brands scan media kits quickly, so lead with average views and engagement rate, not just follower counts. Your media kit is also part of your personal branding, so match its colors and photo to your profiles.
Pull accurate numbers from your Instagram analytics before you fill in the template. Then learn how brands choose creators in our influencer marketing guide.
Media Kit Template Mistakes to Avoid
- Old numbers: stats from six months ago make brands doubt everything else.
- Follower count only: without views and engagement rate, brands cannot judge real reach.
- Too many pages: a busy marketing manager will not scroll through five pages.
- No contact details: make it effortless for a brand to reply.
- Hidden paid partnerships: brands prefer creators who follow ASCI disclosure guidelines.
Fix these, and even a simple media kit template will look more professional than most pitches a brand receives that week.
Media Kit Template FAQ
What should a media kit include?
Include a photo, a one-line introduction, your platform stats, audience demographics, past collaborations, your services or starting rates, and your contact details.
Do I need a media kit if I have a small following?
Yes. A clear media kit makes a small account look professional. Brands working with micro creators care more about engagement and niche fit than follower count.
Should I put my rates in my media kit?
It depends. Listing starting prices filters out low budgets and saves time. Otherwise, add a line inviting brands to request a custom quote.
How often should I update my media kit?
Update it every one to three months, or whenever your numbers change significantly. Outdated stats can hurt trust with brands.
Is my information stored online?
No. The template runs in your browser and saves your draft only on this device. Nothing is uploaded to any server.
Pitch Brands Like a Professional
A clean media kit template gets your numbers in front of brands in seconds. Once deals start coming in, keep them organized with our brand deal tracker.