Kerala Government’s own OTT platform: The Government of Kerala is launching its own OTT platform for the release of Malayalam movies. The Government of Kerala aims to screen films through its own OTT platform from Onam 2021 onwards.
This is the first time in India that a state government has initiated such a project like its own OTT platform. The Government of Kerala expects to spend around Rs 5 crore for its own OTT platform. KSFDC will submit the project report to the State Government. Once get approval, we can expect the launch of our own OTT platform in September 2021.
The OTT platforms are now used to buy movies from producers for a fixed fee. As per the current scenario, if the income from bagging a film for a certain amount does not exceed that amount, the owner of the OTT will incur a loss. Similarly, no matter how much revenue comes from selling a film for a certain amount, the producer does not get a share of it after releasing it on the OTT platform.
The new method will be a solution to this. The government adopts a fixed percentage of the profits from the OTT platform, which is shared between the government and the film producer. It can be expected that this will benefit the government and the producer alike.
Highlights of Kerala Government’s own OTT platform
- Movies can also be released during the lockdown.
- Even if the lockdown changes, released movies can still show movies after their theatrical releases.
- It can display award-winning films that are difficult for theatres to obtain.
- The producer and the OTT platform owner (KSFDC) can share profit and loss equally.
What is the OTT platform stands for?
OTT stands for “Over The Top,” which means any digital media streaming service provider delivering their contents through the internet to their users refers to an OTT platform. For so long, cable TV operators have been providing people with the opportunity for media entertainment. Now the time has changed, and technology has changed. People can quickly get subscriptions from the various OTT platforms with different kinds of subscription charges.
The History of OTT Platforms in India
BIGFlix was the first OTT platform in India which Reliance Entertainment launched in 2008. After that, the nexGTv mobile app was launched by Digivive Services Private Limited in 2010, providing live TV shows and content on-demand.
nexGTv was the first mobile live streaming app in India, where the IPL matches streamed through the smartphones during the 2013-2014 season. OTT platforms attained vital impressions in India when the DittoTV by Zee Network and Sony Liv were launched in India in 2013.
Conclusion
Since the outbreak of the COVID-19 pandemic and lockdown in India from March 2020, our country witnessed significant growth in OTT platforms. Until then, the popularity of OTT platforms was limited to the urban area and above the middle class. Moreover, due to the national lockdown, people were restricted from staying in the home and didn’t have many entertainment options.
Many OTT platforms are available in our country with free subscriptions and paid subscriptions and in local languages. So it is cost-effective if we are going to cinemas if you are not required to a theatre experience. You can read here the top 10 popular platforms in India.
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