FOR SAJ - HOW TO MAKE THE DOWNLOADABLE ZIP
===========================================
1. Keep all these files in one folder:
   content_tracker.py, icon.ico, build_release.bat, README.txt, LICENSE.txt
2. Double-click build_release.bat
3. Upload release\SAJContentTracker-v1.0.zip to WordPress (Media Library)
   and link it in the blog post download button.

Before publishing:
- Test the exe on a second PC if possible.
- Submit the exe to Microsoft to reduce false virus warnings:
  https://www.microsoft.com/en-us/wdsi/filesubmission
  (choose "Software developer", "Incorrectly detected as malware/malicious")
- New version? Change VERSION in build_release.bat and APP_VERSION in
  content_tracker.py, then rebuild.
